Something New In My Life

Today my business proposal is a shop which it sells the “umbrella”. In Vancouver there is a shop called “The Umbrella Shop” where kind of shop does not exist in Malaysia and many other countries too. In my business proposal I will use “The Raining Days” as the shop name.

 
I like raining days very much. Raining days is good time to sleep no matter what and it never fail to bring the feeling of romantic and peaceful to me. Where is the idea come from? One day while I am having my lunch and rains heavily that I couldn’t  get back to my office so I asking myself  why don’t people open a  shop which is specifically sells only the umbrella? This is where my idea comes from.

 
What makes me think that it can be a successful business? In my opinion that umbrella can be related to fashion where it is a thing that we cannot miss in our life. So my ideal umbrella shop is selling designer umbrella. People dislike bringing umbrella out because they felt that umbrella is actually outdated and troublesome. If we can successfully bring out the idea that umbrella is some sort of fashion then it will possible to hit buyer from younger to middle age and they always willing to pay because fashion is priceless.

 
In order to have wider market so I need to look into guys market too. Guys are the other group of people who dislikes taking umbrella too. Like me I rather use a designer cap rather than bring an umbrella during raining days. They feel umbrella is for girls and it will spoil their coolness image if they bring an umbrella during rainy days. So in order to hit this group of customer too “The Raining Days” will also come out the design of umbrella like T-Shirt where the umbrella can send out some message or some funky printed art on it.

 
Where should the shop open? I am suggesting that it should be open inside a shopping complex. Shopping complex is a place where people always ready to spend of.

 
Give me some comments if you love this post. Thank you.

Designer Umbrella

Designer Umbrella

Designer Umbrella

Designer Umbrella

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